Hershey’s Kisses

Autumn/Winter Facebook Feed

In 2013, Hershey's Kisses needed to translate tradition into relevance for a millennial audience on Facebook. As the lead copywriter on this account, I helped the brand achieve its goals by creating and managing a content calendar, writing daily posts, and partnering with an art director to concept cover photos and weekly highlight posts tied to seasonal point-in-time opportunities like Halloween and Thanksgiving.